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In partnership with GitHub, Nosworthy Group designed and co-delivered MMU21, a 3-day event that united and challenged leaders. The content focused on themes that both met managers where they were — and acted as an open invitation to recommit to the high standards they’d set. These themes included trust, psychological safety, candor, autonomy, responsibility and empathy. 

The event also served to align leadership aspirations and activities around GitHub’s vision for the future and enhance global and inclusive thinking.

“The energy and empathy you bring to every project we’ve worked on has made me a better leader, collaborator and partner.” – Jenna Ballestrino, Sr Director Talent Development, GitHub

WHAT WE DELIVERED

• Dual broadcasts over three days (US, Asia and EMEA)
• Hosting of live events
• Comprehensive production, including set design and event branding
• Thought leadership oversight, with a focus on practical and pragmatic learning tools
• Interactive, dynamic participant engagement
• Thoughtful post-event supporting resources
• Robust impact evaluation
• Guest contributions and keynotes.

“Breakouts had a lot of energy, great tasks and it was nice to connect with fellow managers across the globe!” - Hubber Leader

“I enjoyed hearing from Hubber leaders throughout the company. It made it real to see leaders across the organisation share real life examples to take and put in practice! - Hubber Leader

“I think for doing this over Zoom, it doesn’t get much better than this.” - Hubber Leader

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OUR APPROACH

SELF-AWARENESS AND PERSONAL LEADERSHIP

Centered around themes of trust, safety, candor, competence, courage, consistency and communication — the content equipped GitHub’s managers with the skills and protocols to practice being more thoughtful, impactful leaders, in and out of work. 

IMMERSIVE, INTERACTIVE EXPERIENCE

Anchored by Phill Nosworthy, the event prioritized learning and creativity, with a mix of:

• Unique set design with the theme of a 1980s video arcade, chosen to inspire and connect GitHub’s global team of coders and engineering leaders
• Cutting-edge technology for seamless, interactive and dynamic broadcasts
• Thoughtful learning deep dives
• Robust peer-to-peer learning sessions.

GUEST CONTRIBUTIONS AND KEYNOTES

Rounding out a engaging and rich experience were contributions from more than a dozen Hubbers and keynotes from:

• New York Times Best Selling Author and renowned Psychotherapist, Esther Perel
• Thinkers 50 lauded, and NYT Best Selling Author, Erin Meyer
• GitHub CEO Nat Friedman.

THE OUTCOMES

Partner-led evaluations showed MMU21 to be one of GitHub’s strongest events ever. Participant leaders gave the event a cumulative NSAT Score of 145, with 9 out of 10 managers giving the event the highest rating for event satisfaction permitted by the evaluation tool.‍

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“It’s been months since the MMU event and people are still talking about it. People say it is by far the best virtual event they’ve ever experienced. The communication across our teams, clarity of roles and the excellent project management of Nosworthy Group was what made this such an incredible event. The collaborative nature of the design was something I truly loved. It was so fun to build together with your team as the lead.  ‍The energy and empathy you bring to every project we’ve worked on has made me a better leader, collaborator and partner. The creativity and professionalism of your team is stellar. Your team knows how to create a dynamic and engaging experience. I’ve not seen any other company come close to it. ‍Thank you for the opportunity to work with you, learn from you, and create an experience where managers have applied their learnings." - Jenna Ballestrino, Sr Director Talent Development, GitHub